Wednesday, August 28, 2013

Feeling Lonely? Step Away From The Mall

New research reveals that shopping is an isolating experience When you're sad and blue nothing makes you feel better than a little retail therapy, right? Not so fast. According to a new study called "Bidirectional Dynamics of Materialism and Loneliness: Not Just a Vicious Cycle" published in the Journal of Consumer Research, the opposite is true.

Despite the temporary rush of adrenaline you may experience from buying that new handbag, pair of spiky heels or little black dress, purchasing them (or whatever else floats your boat) essentially enhances the feelings you're trying to avoid.

Here's the deal from the study's author, Rik Pieters; "Valuing material possessions as a measure of success and as a medicine for happiness were associated with increases in loneliness over time, and loneliness in its turn was associated with increases in these subtypes of materialism. Jointly, this forms the vicious side of the materialism-loneliness cycle, which perpetuates once it is formed."

And, as New York Magazine explains, "In addition to taking time and money away from more fulfilling social activities, certain types of materialism can lead to a dangerous kind of self-judgment wherein we value ourselves based on our possessions rather than our relationships (and compare ourselves to others accordingly). That means you'll never truly be able to enjoy that pair of shoes you bought, because someone else will inevitably have nicer ones and make you feel just as pathetic as you did before you bought them (or maybe even worse, because now you're poorer)."

READ: 10 Grocery Shopping Secrets of Slim Women

Does all this mean that you shouldn't hit the shops when you're down in the dumps? Not necessarily -- as long as you realize that the only thing you get from shelling out big bucks for a Chanel bag or a few dollars for a pair PayLess pumps is a new bag and some shoes -- that surely won't serve as some magic tonic to cure all (or anything) that ails you.

So, the next time you're lost and alone and sinking like a stone (thanks Fun.), rather than reaching for your credit card, seek out a friend and take a walk, have a Frappucino or see a movie instead. Your feelings of loneliness -- as well as your bottom line -- will vastly improve.

READ: Quiz: Are You Depressed?

Are Vitamins and Supplements Bad For You?

A noted physician has waged war on the vitamin industry

"If you take large quantities of vitamin A, vitamin E, beta carotene [or] selenium, you increase your risk of cancer, risk of heart disease, and you could shorten your life," Dr. Paul Offit, a researcher at The Children's Hospital of Philadelphia says. And, he means business.

Offit, who's best known to us non-scientist types as the doctor who's been defending vaccines from naysayer activists like Jenny McCarthy (who believes there's a link between them and autism), has written a new book called, "Do You Believe in Magic? The Sense and Nonsense of Alternative Medicine" and he's determined to make people stand up and take notice of his findings.

At issue is how much we all seek a magic bullet to keep us healthy. This excerpt from an interview he gave The Guardian offers insight into his rationale as to why we don't need to take vitamins.

"You need vitamins to convert food into energy. The question is how best to get them. Most people who eat a reasonable diet will get everything they need in the food that they eat. But there are some people who have special diets – for example vegans or those who live in climates where it's never sunny – who would benefit from supplemental vitamins. But, for the most part, we get what we need in foods.

Other people think: “Because I'm not sure I'm getting all my vitamins, let me just take a multivitamin every day” – which is OK. Multivitamins contain at or about the recommended dose of vitamins for that day. But then there are some people who believe that more is better – that by taking large quantities of daily vitamins they will do even better, live even longer and decrease the risk of cancer or heart disease. But in fact, many studies have shown that the exact opposite is true – that if you choose to take these large quantities of excess vitamins, then you increase risk of cancer and heart disease and shorten your life."


Offit maintains that we all think that vitamins can't possibly be bad for us when they're supposed to be fundamentally healthy. We, according to the doctor, are wrong.

"Look at the root of the word: 'Vita' means life. I think people can't imagine you could ever get too much of a good thing. But the second thing is that this industry is very good at projecting the idea that this product lives under an untouchable halo. It’s a matter of perception. If you go into a General Nutrition Center, you can get a preparation, which contains 3,333% of the recommended daily allowance of Vitamin E. In fact, that's a typical Vitamin E preparation that's available. If you open up the bottle and take out one capsule, you'll find that it's smaller than an almond. And, in fact, almonds are a good source of Vitamin E. One almond has about 2% of the recommended daily allowance. But to get to 33 times the daily-recommended allowance, you would need to eat about 1,700 almonds – or about 17 pounds of almonds.

And when you do things like this, when you take 33 times the recommended daily allowance of Vitamin E, you are messing around with Mother Nature. I think if people saw that one capsule as 1,700 almonds, they would be hesitant to take it. But they don't see it that way."


Of course, as with any such hot button issue, this book -- and the press he's been doing to support it -- has many supporters and detractors. We are programmed to believe what we hear on the news, read in magazines and to follow our physicians' recommendations, so many of us simply do as we're told without questioning it. Then, we hear something utterly contrary to what we've bought as gospel and it sends us for a loop.

What do you think of Dr. Offit's premise? Do you take vitamins and supplements? Will you continue to do so without giving it any further thought or has this argument created some doubt?